Quarterly meetings (or more often if necessary)Įvery quarter we have a meeting when all teams and individual freelancers come together to discuss results, hear what other teams see as the priority for the next quarter, as well as talk about what’s working and what’s not. If the answer can be found on Google – use it.Email and Skypeįor day-to-day communication, we use email and Skype. So that when the writers get to work, they have all the information and instructions needed. That way, other involved parties can plan their schedules, too. For example, if the content marketing team has scheduled a blog post on time management tips, the SEO team knows what keyword research they must do and when. At the beginning of each month, teams go through the tasks and highlight the ones they’re about to work on and set precise deadlines. Here’s what works for us: SpreadsheetsĪll jobs-to-be-done are inserted into spreadsheets, along with descriptions and deadlines. It took us some time and communication errors to come up with a system that works for all parties and help us manage our projects more efficiently. At DeskTime, we have a dedicated in-house employee – the project manager – whose job is to make sure that everyone does their part and that all parts are put together into a finished result. Managing separate freelancers and agencies is, nevertheless, a challenge. As DeskTime was growing, we became interested in these services and didn’t have to look far for the right people. For example, the content marketing agency we hired had their own network of other niche professionals they had already worked with – a paid ad specialist, designers, UX professionals, etc. Pro tip.Īsk the agency or freelancer whether they have partnerships with other agencies and freelancers. For example, instead of hiring a full-stack marketing agency, we hired a boutique content marketing agency whose expertise was written content – the one thing we were interested in. My strategy was to look for niche agencies and freelancers with specific skills. It’s like a restaurant that offers everything from Italian to Chinese cuisine – the food might be okay, but it’s not authentic and, therefore, not excellent. While they have the skills for the job, they might not be the best experts at what they do. However, when it comes to full-stack agencies, that’s often the story of ”jack of all trades, master of none”. So, I understand the temptation to hire a full-stack agency that does everything for you – from web design and marketing to programming and customer service. When your job is to make top-level decisions and oversee everything from company finances to legal strategies, the last thing you want to do is look after a bunch of freelancers and make sure they stick to deadlines. Hire niche professionals instead of a jack of all tradesĪs the CEO of a growing company, I know the value of time. Here’s how you too can accelerate business growth with the help of outsourcing – told by DeskTime’s CEO:ġ. For the same money, we could afford a maximum of three highly-qualified in-house employees,” says Artis Rozentals, the CEO of DeskTime. ”Today, we outsource 13 different skills. Two years ago, the company decided to outsource services like marketing, app development, accounting, and more. In recent years, the company has reported an uptick in rapid growth as they reportedly doubled the number of users they attracted over six years within a mere two years, while increasing revenue by 94%. Their secret? Outsourcing. Since 2011, the time tracking and productivity app, DeskTime has been growing at a pace that some would characterize as ”moderate and steady.”Īccording to company reports, the app went from zero to 100,000 registered users in six years, managed to attract roughly 4,000 companies as customers, and maintained a lean and constant team size of just seven people. Photo: Krista Krumina, co-founder of Truesix Co | Source: Courtesy Photo
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